Noida roads get live speed limit display on Google Maps

Uttar Pradesh DGP Rajeev Krishna on Tuesday launched ‘Vision Safe Road: An Extra Mile for Accident Mitigation’, a project that will display real-time speed limits on Google Maps across Noida and Greater Noida in an effort to curb road accidents through technology.

Under the initiative by Gautam Buddh Nagar Police, prescribed speed limits for heavy, medium, light and two-wheeler vehicles on major district routes will now appear live on Google Maps. Motorists using navigation will be able to see their real-time speed alongside the designated limit, helping them slow down if they cross the threshold.

The project was developed in coordination with Google India and Lepton Software Export and Research Pvt Ltd, Gurugram, and was launched virtually by the DGP from Lucknow.

Calling the initiative a “life-saving intervention”, Krishna said Google Maps has become “a way of life” and described the project as “timely, relevant, and a reflection of India’s digital transformation”. The use of such technology by police, he said, will directly contribute to safer roads.

The DGP noted that past enforcement drives along three national highway stretches in Uttar Pradesh had led to a decline in accident numbers. “We must believe that road accidents can be reduced through meaningful interventions, and this initiative is a strong step in that direction,” he said.

He added that 80–90 per cent of people want to follow traffic rules but often lack clear information. “This initiative bridges that information gap,” he said, suggesting that Google could enhance the system with audio alerts for over-speeding or accident-prone areas.

Noida Police Commissioner Laxmi Singh said speeding remains the leading cause of road accidents. “Every road has a speed limit to reduce accident risks. This initiative will raise driver awareness, ensuring people drive within the safe limits. Following traffic rules keeps everyone safe,” she said.

Lepton CEO Rajeev Sarraf described the project as the first data-driven traffic management and public awareness experiment in the state. Google’s Roli Agarwal said the company would soon expand similar partnerships with other traffic wings to help reduce road accidents.