UPITS 2026 records 35,387 B2B meetings, Rs 12,500 crore business enquiries

• UPITS recorded 3,765 MoUs worth about Rs 5,500 crore in its first four days.
• Business enquiries at the trade show reached Rs 12,500 crore by September 28.
• A total of 35,387 B2B meetings were completed, including 11,887 under the Reverse Buyers Sellers Meet.
• Footfall reached 5,48,881, including 1,56,523 domestic business buyers and 3,92,358 general visitors.

The fourth edition of the Uttar Pradesh International Trade Show (UPITS) has recorded business agreements worth Rs 5,500 crore and business enquiries amounting to Rs 12,500 crore in its first four days, according to the state government.

The five-day trade show is being held at India Expo Centre and Mart in Greater Noida from September 25 to 29.

The government said in a press release that 3,765 memoranda of understanding (MoUs), valued at about Rs 5,500 crore (or USD 574 million), had been recorded by the fourth day.

“By September 28, a total of 35,387 business-to-business meetings have been completed,” the release said, quoting Federation of Indian Export Organisations (FIEO) Additional Director General Suvidha Shah.

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“Of these, 11,887 meetings were held under the Reverse Buyers Sellers Meet (RBSM) organised for international buyers, while 23,500 B2B meetings were recorded in the main exhibition area,” it said.

According to the government, the meetings allowed entrepreneurs, manufacturers and exporters from Uttar Pradesh to engage directly with domestic and international buyers and enter into business agreements.

“The 3,765 MoUs and business enquiries worth Rs 12,500 crore indicate that UPITS is no longer limited to being an exhibition,” the release said, describing the event as an important platform connecting the state’s products, entrepreneurs and manufacturing capabilities with markets.

The government said entrepreneurs from micro, small and medium enterprises (MSMEs), the One District One Product (ODOP) initiative, handlooms, handicrafts, agricultural products, food processing and modern manufacturing have been able to connect directly with buyers from India and abroad.

The trade show has also recorded significant footfall. “As per the official cumulative figures till September 28, total footfall at the trade show stood at 5,48,881,” the release said.

This included 1,56,523 domestic business buyers and 3,92,358 general visitors, it said, adding that the presence of buyers, entrepreneurs and visitors has sustained business activity across the exhibition halls.

The government said UPITS 4.0 was organised in line with Chief Minister Yogi Adityanath’s “Local to Global” vision, with emphasis on connecting the state’s industrial capabilities and local products with global markets.

The event was inaugurated jointly by Union Home Minister Amit Shah and Adityanath on September 25.

“Direct interaction with buyers from India and abroad and business agreements have opened new market opportunities for the state’s MSMEs, ODOP products, handicrafts, handlooms, agriculture and manufacturing sectors,” the release said.

The trade show concludes on September 29, with the government expecting the figures for business agreements, enquiries, B2B meetings and footfall to rise further.